Evaluation

In what way does your media product use, develop or challenge forms and conventions of real media products?
We have followed the conventions of real music products of the genre R&B, using a sexual representation  of women. This respresentation has been created using mis-en-scene; revealing black costumes, creating the image of femme fatale.
We used the narrative of a man being represented as a player, this is a popular theme within R&B/Pop style music videos. 
We have used a house style of black and red, this theme connotes sexuality  throughout our  media products
Videos similar to what we have created and have influenced our ideas are:
Britney Spears-Womaniser
Pussycat Dolls-Buttons

How effective is the combination of your main product and ancillary texts?
We have created a house style by using the same colours (red and black) throughout  all our media products we have created and similar images of lips and text format throughout. Through mis-en-scene we have created an image of femme fatale  usi ng revealing  black costumes, young actresses and dark hair.  This image follows through onto the poster and digipak.

What have you learned from your audience feedback?
Our specified target audience is young females  from 16-25,  and men around  the similar age. From the audience feedback we received from the screening session we have discovered that the narrative of our media product is c lear as well as following the conventions of the R&B/Pop genre, there are areas we could improve within the post production /editing techniques.

How did you use new media technologies in the construction and research, planning and evaluation stages?
When creating our media product and website we used technology such as Photoshop to create our digi-pak and poster to promote our media product. We also used the lighting, cameras, green screen to film our media product. During post production we used Adobe Premier Pro to edit our footage, while using this we used many techniques to try to individualise our media product.

Final Production

Above is  our music video production, which has been finalised after we had complete all our post production using Adobe Premier Pro. The final Digipak and poster designs have been digitalised using Photoshop software, both being presented more professionally and continuing with the house style, relating to the target audience and representing the media product as a whole.

The final music video is also incorporated here to present all the media products together.

Final Product of the Digipak:



 Front Cover



 Inside The Front Cover





Behind CD



Back Cover





Final Product of the poster













Construction- Schedule

• 11/10/2011-Filming Ella and Neil in a bedroom setting, filming in the media classroom, black costume and suit costume needed.

• 13/10/2011-Filming Abby and Neil in the Television studios, black costume and suit needed.

• 18/10/2011-Filming Abby, Ayesha, Ella and Neil in T.V studio, all actresses black costumes and Neils suit needed.

• 22/10/2011-Filming Ella, Abby and Ayesha in T.V Studio, all actresses black costumes needed.

• 25/10/2011-Capture and editing footage filmed so far in the edit suite.

• 29/10/2011-Filming in the Odeon Cinema in Wrexham, Ayesha, Abby and Neil needed, in casual costumes. 

• 1/11/2011-Filming in the college cafe, Abby, Neil and Ayesha in casual costumes needed.

• 2/11/2011-Capturing and editing footage filmed in the edit suite.

• 6/11/2011-Filming Ella, Abby, Ayesha and Neil in the T.V Studio, all actresses black costumes and Neils black suit needed.

• 16/11/2011-Capturing and editing footage filmed in the edit suite.

• 23/11/2011-Editing footage in the edit suite.

• 29/11/2011-Filming Abby using a mobile phone prop, casual costume needed.

• 6/12/2011-Capture remaining footage and final editing in the edit suite.

We created this schedule to ensure that we were all present when we were needed, that we knew exactly what we were doing so we were always prepared, and to make sure that that we had enough time to complete the entire production.

Construction- Structure for the Music Video

The timeline for the music video shows us exactly what scenes will be filmed, presenting what action and stating what shot will be used to convey the action.

Planning- Poster

This draft of the poster for the media product includes the house style, black and red colours, the main image of red lips runs throughout the media products and represents the sexuality of our production. I have included the band name 'Sweet', the album title 'Seduction', the release date of the album aswell as the website address for the band.

Planning- Digipak

This image presents the overall view of our initial plan of our digipak before it was digitalised using photoshop, the front cover, back cover (including trach list) and the inside behind the CD and the front cover.

The front cover includes the band title 'Sweet', the colours chosen are the house colours for the band; black and red.

The inside of the front cover is similar to the front and back cover, including various bright colours to include the conventions of the original colours of Rihanna's Rude Boy video, making the silhouette images stand out.

Behind the CD includes the house style, with a large 'S' representing the bands name.

The back cover presents a mirror image of the front cover, including the same image and house colours, it also includes the track list and the music company and details at the bottom left.

Planning- Branding

This image presents the branding  for our project, the various images and styles for the bands name present the image we have taken for the project; sexual and female dominated.